As always Google is going to give a shock to all SEO experts by its new core update in December 2024. This is the fourth major core update that began rolling out from 12th December and is estimated to get completed in the coming two weeks. This news comes just after the completion of the last November core update.
Since no one can predict how this update is going to affect the traffic and ranking of websites, Google has advised several things about this update which you will get to know about in the below section.
Table of Content
Google’s Advice on the Core update in December
- Before taking any action, you should wait for this core update to complete and then measure the changes that occur after this update.
- Try to compare the rankings and visits before and after this update.
- You should take a look at your queries and pages to see if there are any small or big drops. If the drop is small, you won’t have to make any drastic changes, but if the drop is big, you will need to dig deeper to analyze it.
- You can use different search types like web search, Google images, videos or news tab to get a clearer picture.
Search Console is introducing a new “24 hours” view in performance reports, which shows data hour by hour. This feature will help you better understand how your site is doing, especially during major updates.
Advice for Website
Google never reveals what changes will happen after any of its updates. But the main advice Google gives remains the same after every major update, which is to focus on creating content that’s useful, trustworthy, and meaningful to real people, not just designed to rank higher in Google.
The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks.
If you’re wondering why there’s a core update this month after one last month, we have different core systems we’re always improving. This past blog post explains more: https://t.co/N5p3KsJyiI
— Google Search Central (@googlesearchc) December 12, 2024
If traffic to your website drops after an update, Google recommends checking their guidelines for updates. You can find them in the Google Search Status Dashboard. This dashboard shows the progress of updates, and you can even sign up for alerts to stay informed.
Updates Made by Google in 2024
- The November 2024 Core Update started on November 11 and ended on December 5.
- The August 2024 Core Update started on August 15 and ended on September 3.
- The March 2024 Core Update started on March 5 and ended on April 19.
So far, Google has rolled out four major core updates along with tweaks to its spam and helpful content systems. These changes are part of its ongoing efforts to improve search results.
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