How Much Does SEO Cost In Australia? | A Comprehensive Guide

Want to make your business a brand in Australia?

With so many companies competing, it can be difficult to stand out.

Here SEO can help you to beat your competition online in Australia. It helps your website appear higher in search results. This means more people will see and visit your site and your online presence will grow.

And its biggest role is to secure your spot at the top.

But when it comes to SEO, the first question usually pops in your mind is “How much does SEO cost in Australia?” Right?

But the answer, unfortunately, isn’t straightforward.

Whether you’ve spent a lot on SEO in the past or are just starting to explore it, the uncertainty around costs can cost your business.

But don’t worry! In this article, we’ll break down how much SEO really costs in Australia.

We’ll help you understand the true cost of SEO services and what you can expect to get for your money.

After all, getting good results is what truly matters for your business.

How Does The SEO Cost In Australia Affect Your Rankings?

Have you ever thought how important it is to show up at the top of a Google search?

Every day, people all around the world type 8.5 Billions queries into Google looking for answers, products, and services. (Source: Statista)

Do you know what?

About 39.8% of them click on the very first link they see. That’s a huge chance to get noticed, but with over a million websites competing, it’s not easy. (Source: First Page Sage)

To make sure your website stands out, you need to hire the best SEO agency for your business.

SEO helps your site rank higher on Google, so more people will see it.

But how much should you pay for SEO costs in Australia if you want to rank higher?

Actually cost is not directly proportional to your ranking.

Yes it is true that the cost of SEO in Australia can affect your rankings, but it’s not just about how much you spend. It’s about spending wisely and focusing on what really matters.

Here the most important decision is choosing the best SEO agency like Geek Master, which can help you improve your website’s rankings and get the most out of your SEO budget.

How Much Should You Spend On SEO In Australia?

There isn’t a fixed amount you should spend on SEO to get good results. Some businesses might spend less than AUD 1,500 a month and see great outcomes, while others might need to invest more, depending on their industry and goals as you have read above.

As I already mentioned, deciding how much to spend in Australia on SEO consulting services to boost your online presence depends on many factors. You will know some factors by diving into the next paragraph.

Key Points You Can Consider To Decide How Much SEO Cost In Australia You Should Spent:

• Different businesses have different needs. A local café might pay less SEO cost in Australia than a big online store there.
• If your industry is very competitive, you might need to spend more to stand out. For example, a plumber in a small town might spend less than a real estate agency in a big city.
• A business targeting a large audience will likely need more SEO investment than one focusing on a small, local area.
• If you operate in many areas, you’ll need to invest more to reach all those locations effectively.
• If you’ve already done some SEO work, you might need less effort to see results. But if you’re starting from scratch, expect to invest more.
• Creating fresh, relevant content is crucial for SEO. The more new content you need, the higher the SEO cost would be.
• More pages mean more work. A simple website with a few pages will cost less to optimize than a large site with many pages.

How Much Does SEO Cost Per Month In Australia?

SEO isn’t something that happens overnight.

It requires time, effort and expertise. Which makes it more expensive, but no matter the cost, it is important for you to hire SEO services to improve your visibility. Right ?

So knowing the monthly SEO cost in Australia can help you plan your budget better and make the right decision about investing in SEO.

Here you can clearly see how much agencies charge SEO costs in Australia on a per month basis.

Per Month Seo Costs In Australia For Different Business Size

• Small Business: AUD 1,400 – AUD 2,500 per month
• Medium Business: AUD 1,600 – AUD 7,500 per month
• Large Business: AUD 2,500 – AUD 10,000+ per month
• Enterprise Level: AUD 7,500+ per month

No doubt, this may be out of the budget of most micro and medium business units.

But what if you can get the best SEO services at a lower price?

Yes, you read it right.

You can get it from Geek Master, an Indian global digital services provider company, who can provide you top-notch services at a much more affordable price than this.

As we understand, investing in SEO is crucial to improving your online presence and attracting more visitors to your website.

What Is The Hourly Seo Cost In Australia?

On average, SEO professionals charge between AUD 100 and AUD 180 per hour. However, it’s important to note that most SEO experts in Australia prefer to charge based on the job rather than by the hour.

These specialists include development experts, technical SEO experts, off-site SEO experts, and content specialists. By quoting for the entire job, it simplifies the process and can end up being cheaper for you.

So, if you really want to improve your ranking on search engine results pages (SERPs), it would be good to know that hourly SEO is not effective as SEO is not an hourly job.

If anyone promises to improve your ranking by working on it for an hour and charging you per hour. This is the time to switch, this is just their way of stretching their work to increase their profits from you.

Why Does SEO Cost So Much?

Are theSEO costs in Australia mentioned above surprising you?

You’re not alone. Many businesses are surprised at first, but they soon realise the value of good SEO.

So, let’s dig deeper into why SEO is so expensive in Australia?

It’s because doing SEO right takes a lot of time and resources.

Imagine 100 people searching for best SEO services on Google. On average, 40 of them will click on the first result. That’s 20 times more than those who click on the 10th result, which gets only about 2 clicks.

By the time you get to the second page, almost no one is looking at those results.

I hope you now have an idea of how competitive SEO is after the first part of the article.

As you already know, there are typically over a million web pages competing for the top spot. And since more than a quarter of traffic comes to the first result, it’s important to aim for that top spot.

If your SEO is not the best, you will never get the results you want.

Various SEO Cost Structure In Australia

As you read, it requires lots of time and expertise and SEO experts have to work on different things like researching the best keywords, creating quality content, and making sure your website runs smoothly.

All these tasks help improve your website’s ranking, but they do come at a cost.

And SEO cost in Australia depends on whether you are hiring an individual service provider or an SEO agency. Agencies often have a more structured cost approach, as they offer a team of experts for different SEO needs, whereas individual providers may offer less comprehensive expertise.

Understanding the cost structure can help you make better decisions for your SEO needs.

Pay As Per Your Go SEO Services

Most SEO projects work on a retainer basis, which means you pay an SEO specialist every month for ongoing services. They help with things like technical updates, building links to your site, updating your content, and doing content marketing.

One-time SEO Project

However, if you are looking for a one-time SEO project, the cost can range from AUD 3,500 to AUD 10,000. Where payment is usually divided into parts with an advance payment and the final payment after a certain period of time agreed upon by both parties.

The amount you pay usually depends on how many pages your website has and what keywords you want to target.

A one-time SEO project is often called a foundational SEO package. It sets up the infrastructure to help your website rank well. This package focuses on the On-Page, Off-Page and Technical aspects of SEO.

Ongoing SEO Campaigns

For ongoing SEO campaigns, SEO experts focus on these four key areas while charging approximately AUD 2500 to AUD 10000 for an SEO campaign in Australia. They charge you on an annual, quarterly and monthly basis, depending on your preference.

• On-page SEO: This involves improving your content and organising your website in a way that is easy to understand.
• Technical SEO: This is about fixing technical issues with your website.
• Link Building: This is like getting recommendations from sites. Which is linking other websites to your site.
• Content Marketing: This means creating and sharing interesting content to attract visitors to your site.

Should I Pay Per Keyword?

Stop!

If you are paying for the SEO based on the number of keywords.

Any genuine SEO company would not charge per keywords for you these days. If an SEO expert suggests you pay per keyword, it’s a good idea to explore other options.

SEO involves more than just targeting specific keywords. It’s about improving your entire website to make it more attractive to search engines. This includes things like site speed, mobile-friendliness, and high-quality content.

As the keywords people use to search can change over time. If you’re paying per keyword, you might end up paying for keywords that are no longer useful or popular.

Our goal is to increase traffic to your website and improve your rankings, not just target specific keywords.

Can A Small Business In Australia Afford Quality SEO?

Why not!

A small business can definitely afford good SEO.

But it depends on how much research you do about the industry and how much you are willing to invest in your business.

This is a tip for you to look at SEO as an investment in the future of your business and not just a monthly bill.

Many businesses look for the cheapest deals, but remember:

When you are out of quality, you are out of business.

-Phil Crosby-

Paying low SEO costs in Australia for low quality services can hurt your business in the long run.

Warning Signs To Watch-out For When Choosing An Seo Company

By avoiding these tactics, you can find a trustworthy SEO company that will truly help your business grow.

• Promising amazing results in a very short time.
• They are not clear about what they are doing or how your site is performing.
• They create low quality content that doesn’t really help your audience.
• Stuffing a web page with too many keywords and using black-hat SEO to trick Google into ranking it higher.
• They don’t have any proof of their past success, like case studies or testimonials.

Unfortunately, sometimes, agencies use these tactics just to make money and make it seem like they are helping. This is why it becomes important to know the difference between good SEO and bad SEO. Which will help you avoid wasting time and money and keep your business safe.

Difference Between Good SEO & Bad SEO

It is very important for business owners to understand the difference between good SEO and bad SEO.

Since many small business owners focus only on costs to cut down their expenses. But when they realise that their choice is not giving the expected results, they regret their decision.

Good SEO uses ethical methods and follows search engine rules. It focuses on creating original and valuable content that the audience likes to read. Which helps you to engage your audience easily. It improves the user experience by making your site faster and easier to use. It aims for long term success and steady growth.

On the other hand, bad SEO always uses manipulative tactics like keyword stuffing, delivering low quality and irrelevant content. And always offer quick fixes , which leads you to bear loss and long term damage to your website.

That’s why always adopt good SEO, do not fall into the trap of saving money. Since the ROI of good SEO is more than 10 times.

For example, if you spend AUD 10 in good SEO you will get a return of AUD 100, whereas if you spend 100 AUD in bad SEO you will get a return of 10 AUD.

The lesson here?

There are no shortcuts when it comes to SEO. Bad SEO can harm your business, hence, it is always advisable to invest in a good SEO Agency to promote your business online.

How To Avoid Being Scammed By SEO Agencies?

Do you think spending money on SEO is just a cost?

The truth is, good SEO can make you a lot more money than it costs, but it takes time.

You won’t see results right away. It could take a few weeks or even months before you notice any changes. If you need faster results, you might want to try paid advertising or marketing instead.

Good SEO is a step-by-step process that includes many different tasks. These tasks take time and require experts to do them well, which means it costs money. When you add in customer service and other business expenses, you can understand why good SEO isn’t always the cheapest option.

Key Takeaways from SEO Cost in Australia

1. If you hire an in-house SEO expert, it may be risky to rely on just one person to manage all aspects of SEO. This person needs to know a lot about different areas of SEO because they are handling it alone.
2. As we discussed above, charging by keyword is an outdated method of pricing SEO services that has been phased out in Australia over the past decade.
3. Looking for very little cost SEO services can be risky. Often, the agency charges low SEO cost in Australia, works poorly, and hiring a professional to fix these mistakes can be very expensive.
4. Search engine optimization is a long-term investment. Unlike Google advertising, which stops benefiting you once you stop paying for it, the benefits of SEO can last a long time, helping your business even months or years.

Factors Affecting SEO Cost in Australia

There are many factors which influence the SEO cost in Australia, some of them are described below, considering which you can estimate the potential investment required for effective SEO.

Your Current Circumstances

It’s important to consider where your business stands with SEO. Do you appear on the first page of search results when people search for things related to your business? Are the keywords you use very popular and competitive in your industry?

What Do Your Goals Look Like?

Think about what you want to achieve with your SEO efforts. Do you want to rank first for certain keywords? Are you trying to reach people in your local area, or do you want to attract a national Audience?

Sequence Of Events

When planning, consider how long it might take to reach your goal. SEO is a slower process but more sustainable and cost-effective in the long run, so giving yourself enough time is essential.

Required Experience

It’s also important to think about the experience you need. Someone who has been doing SEO for 15 years will have much more experience compared to someone who is just starting out. Depending on what you want to achieve, hiring a skilled SEO agency can ensure that your campaigns are executed professionally and creatively.

Need SEO Services

The SEO cost in Australiaalso depends on what your website requires. If your website needs a lot of help or ongoing support, the price will be higher. On the other hand, if you only need help with one project, the cost may be less. For example, the SEO cost in Australia can change depending on how much work your website needs.

Campaign Efficiency

If you want to run SEO campaigns that work really well and get results fast, you may have to pay more because the agency will need to devote more hours to doing it.

Agency vs. In-House – Which is Cheaper in Australia for SEO?

The SEO cost in Australia of hiring in house can be cheaper than the SEO agency. But it can be risky to hire just one SEO expert to perform all the tasks that a full-fledged SEO agency would handle.

How? Let’s see.

Imagine asking one person to be an expert in all these areas:

• Finding the right keywords to use.
• Checking out what competitors are doing.
• Reviewing the website to find problems.
• Making technical changes to improve the website.
• Writing content that’s good for SEO.
• Building links to the website.
• Planning strategies outside the website.
• Reporting on how well SEO is working.

Do you still think that one person can have all this expertise?

It’s almost impossible!

I found that a person who focuses on one part is more efficient than a person who focuses on everything.

In the same way, the SEO consulting services boost your sales & leads with a team of experts, who each focus on just one part of SEO.

This means they can do more work with greater skill than a general SEO consultant who tries to do it all alone.

Saving Cost Can Cost Your Business In Australia

Can you sell your quality products or expert services cheaply?

Of course not!

As you have spent a lot to make them good. Right ?

So, how can you expect to get the best SEO services while spending very little? Quality usually costs more.

SEO services offered at cost next to nothing are not worth your money. These agencies try to get a lot of customers by offering low prices.

They survive by having many customers who pay a little, but if you are one of their customers, your business probably won’t grow the way you want.

Here’s why lowest cost SEO service provider doesn’t work:

• They offer you services at discounted rates, so they do not make such efforts to help your business grow.
• Their main motive is to earn money by making you fool, so they focus more on getting customers than helping you.
• They don’t have enough resources for proper SEO or customer service.
• They have a tiny budget to help your business grow.
• They can’t hire good content writers, developers, or SEO experts.
• They don’t share reports on how well your website is doing.
• As they offer you the lowest SEO cost in Australia so they can’t afford to do big things that bring more visitors to your website.
• They can’t build quality links to your site.
• They don’t have the skills or experience to offer proven strategies.
• They often use poor content and bad SEO techniques that can hurt your website and business.

The Real Cost Of Choosing SEO Agency Considering Cost Over Quality

When you hire a lowest cost SEO agency, especially one with SEO cost in Australia, as low as AUD 299 per month, a lot can go wrong. Here’s what happens in most cases:

• After you pay, nothing changes. The agency just takes your money and doesn’t do any work.
• The agency might create hundreds of links to your website from random, low-quality sites. This can make Google think your website is trying to cheat, and your ranking can drop a lot.
• They take a really long time to get anything done.
• Even though you already paid, they might ask you to pay even more.
• They might ignore your calls or emails and not keep you updated.
• They might lock you into a contract that you can’t get out of, even if you’re not happy with their work.

Many business owners believe that paying 10 times less for SEO is a good deal because it helps them save costs. But this example will open your eyes to the truth.

Let’s say 10,000 people search for a keyword each month.

• If you spend AUD 2,000 per month on SEO and rank first, you might get 2,850 visits a month for that keyword. That’s about AUD 1.42 per visitor.
• If you spend AUD 500 per month on SEO and rank tenth, you might get 250 visits a month. That’s AUD 2 per visitor.

Which option gives you a better ROI?

Clearly, ranking first is more cost-effective in the long run.

If you will go towards those SEO agencies which provide services at lowest to lowest price just to rob you, you will have to face higher cost and lower ROI later.

In the end, you lose money, rankings, and valuable time that you can’t get back.

So, although it may seem cheap up front, hiring a low-cost SEO agency can be very expensive. It is a big mistake to choose an SEO agency just because they cost very little.

Should You Still Invest In SEO In Australia ?

Absolutely!

SEO works as a magic for your business growth but only is done correctly. Now you are well aware of everything about SEO in Australia.

We understand your fear that many of you have had bad experiences with SEO agencies in Australia that have not delivered good results despite paying reasonable SEO costs in Australia, so you start thinking that SEO doesn’t work at all.

But the truth is that SEO works, but not everyone knows how to do it well. Only a few agencies have the right skills and tools to do SEO properly and measure results properly. You definitely should invest in SEO in Australia but with the right SEO services provider. Whether the agency is in Australia or elsewhere, always choose one that best suits your goals.

Let me share some facts to show you that SEO can work:

• 86% of people search online when choosing a business.
• Organic search results (those that are not ads) get up to 85% of clicks, even though the ads are at the top of the page.
• 42% of internet users use ad blockers, so they don’t even see ads in search results.
• Nearly 90% of people click on a result on the first page of Google, and the top result gets about 25% of all clicks.
• 28% of people searching for a local business end up making a purchase.

This means that most customers use search engines to find companies. As you already know, businesses that appear at the top of organic search results are more likely to be clicked on.

When customers visit a business’s website, they are often ready to buy, and many of them actually make a purchase.

Rank Higher With Good SEO

The SEO cost in Australia is at least AUD 400 per month, if you own a small business. This is for businesses that don’t need too many leads and aren’t in a competitive market. If you have a small online store in a low-competition area, you may only need to spend about AUD 1,500.

However, for most businesses, you should expect to pay on an average AUD 1,200 per month. To get the best results, a monthly investment of about AUD 1,800 is usually necessary. Yes, you could go for a cheaper option, but in most cases, you’ll end up regretting it.

Many businesses focus too much on the cost of SEO rather than the quality of the services they receive. Which makes them suffer in the long run.

Before paying for SEO, you should clearly understand what you’re getting each month. You can talk to an SEO specialist at Geek Master to find out exactly how much SEO will cost for your specific needs.

Just the last question!

Do you still think you can get all these services for just AUD 99 or even AUD 299 a month?

Tip: Good things are rarely cheap, and cheap things are always cheap!!