How Much Does SEO Cost In Australia? | A Comprehensive Guide

Want to make your business a brand in Australia?

With so many companies competing, it can be difficult to stand out.

Here SEO can help you to beat your competition online in Australia. It helps your website appear higher in search results. This means more people will see and visit your site and your online presence will grow.

And its biggest role is to secure your spot at the top.

But when it comes to SEO, the first question usually pops in your mind is “How much does SEO cost in Australia?” Right?

But the answer, unfortunately, isn’t straightforward.

Whether you’ve spent a lot on SEO in the past or are just starting to explore it, the uncertainty around costs can cost your business.

But don’t worry! In this article, we’ll break down how much SEO really costs in Australia.

We’ll help you understand the true cost of SEO services and what you can expect to get for your money.

After all, getting good results is what truly matters for your business.

How Does The SEO Cost In Australia Affect Your Brand?

Have you ever thought how important it is to show up at the top of a Google search?

Every day, people all around the world type 8.5 Billions queries into Google looking for answers, products, and services. (Source: Statista)

Do you know what?

About 39.8% of them click on the very first link they see. That’s a huge chance to get noticed, but with over a million websites competing, it’s not easy. (Source: First Page Sage)

But you can ensure that your brand website stands out in the crowded market by choosing the right SEO partner for your business at a reasonable cost.

As SEO helps your site rank higher on Google, so more people will see it.

But how much does SEO cost in Australia if you want those higher rankings?

Actually cost is not directly proportional to your ranking.

You might think that spending a lot of money on SEO will guarantee you a higher ranking, but that’s not the case. Because spending more on SEO never means more success for your brand. It can adversely affect your business revenue.

It’s not just about how much you spend, it’s about how efficient and effective your SEO partner is in delivering results, regardless of their cost. So, spend wisely and focus on what really matters.

That’s why the most important decision is to choose the best SEO agency like Geek Master. Which can help you improve your website’s rankings and get the most out of your SEO budget.

How Much Should You Spend On SEO In Australia?

There isn’t a fixed amount you should spend on SEO to get good results. Some businesses might spend less than AUD 1,500 a month and see great outcomes, while others might need to invest more, depending on their industry and goals as you have read above.

As I already mentioned, deciding how much to spend on SEO consulting services in Australia to boost your online presence depends on many factors. You will know some factors by diving into the next paragraph.

Key Points You Can Consider To Decide How Much SEO Cost In Australia You Should Spent:

• Different businesses have different needs. A local café might pay less SEO cost in Australia than a big online store there.
• If your industry is very competitive, you might need to spend more to stand out. For example, a plumber in a small town might spend less than a real estate agency in a big city.
• A business targeting a large audience will likely need more SEO investment than one focusing on a small, local area.
• If you operate in many areas, you’ll need to invest more to reach all those locations effectively.
• If you’ve already done some SEO work, you might need less effort to see results. But if you’re starting from scratch, expect to invest more.
• Creating fresh, relevant content is crucial for SEO. The more new content you need, the higher the SEO cost would be.
• More pages mean more work. A simple website with a few pages will cost less to optimize than a large site with many pages.

How Much Does SEO Cost Per Month In Australia?

SEO isn’t something that happens overnight.

It requires time, effort and expertise. Which makes it more expensive, but no matter the cost, it is important for you to hire SEO services to improve your visibility. Right ?

So knowing the monthly SEO cost in Australia can help you plan your budget better and make the right decision about investing in SEO.

Here you can clearly see how much SEO agencies charge in Australia on a per month basis.

Monthly SEO Cost in Australia for Different Business Sizes

• Small Business: AUD 1,400 – AUD 2,500 per month
• Medium Business: AUD 1,600 – AUD 7,500 per month
• Large Business: AUD 2,500 – AUD 10,000+ per month
• Enterprise Level: AUD 7,500+ per month

No doubt, this may be out of the budget of most micro and medium business units.

But what if you can get the best SEO services at a lower price?

Yes, you read it right.

You can get it from Geek Master, an Indian global digital services provider company, who can provide you top-notch services at a much more affordable price than this.

As we understand, investing in SEO is crucial to improving your online presence and attracting more visitors to your website.

What Is The Hourly SEO Cost In Australia?

On average, SEO professionals charge between AUD 100 and AUD 180 per hour. However, it’s important to note that most SEO experts in Australia prefer to charge based on the job rather than by the hour.

These specialists include development experts, technical SEO experts, off-site SEO experts, and content specialists. By quoting for the entire job, it simplifies the process and can end up being cheaper for you.

So, if you really want to improve your ranking on search engine results pages (SERPs), it would be good to know that hourly SEO is not effective as SEO is not an hourly job.

If anyone promises to improve your ranking by working on it for an hour and charging you per hour. This is the time to switch, this is just their way of stretching their work to increase their profits from you.

Why Does SEO Cost So Much?

Does the above mentioned SEO cost in Australia surprise you?

You’re not alone. Many businesses are surprised at first, but they soon realize the value of good SEO.

So, let’s dig deeper into why SEO is so expensive in Australia?

It’s because doing SEO right takes a lot of time and resources.

Imagine 100 people searching for “best SEO services” on Google. On average, 40 of them will click on the first result. That’s 20 times more than those who click on the 10th result, which gets only about 2 clicks.

By the time you get to the second page, almost no one is looking at those results.

I hope you now have an idea of how competitive SEO is after the first part of the article.

As you already know, there are typically over a million web pages competing for the top spot. And since more than a quarter of traffic comes to the first result, it’s important to aim for that top spot.

If your SEO is not the best, you will never get the results you want.

Various SEO Cost Structure In Australia

As you read, it requires lots of time and expertise and SEO experts have to work on different things like researching the best keywords, creating quality content, and making sure your website runs smoothly.

All these tasks help improve your website’s ranking, but they do come at a cost.

And SEO cost in Australia depends on whether you are hiring an individual service provider or an SEO agency. Agencies often have a more structured cost approach, as they offer a team of experts for different SEO needs, whereas individual providers may offer less comprehensive expertise.

Understanding the cost structure can help you make better decisions for your SEO needs.

Pay As Per Your Go SEO Services

Most SEO projects work on a retainer basis, which means you pay an SEO specialist every month for ongoing services. They help with things like technical updates, building links to your site, updating your content, and doing content marketing.

One-time SEO Project

However, if you are looking for a one-time SEO project, the cost can range from AUD 3,500 to AUD 10,000. Where payment is usually divided into parts with an advance payment and the final payment after a certain period of time agreed upon by both parties.

The amount you pay usually depends on how many pages your website has and what keywords you want to target.

A one-time SEO project is often called a foundational SEO package. It sets up the infrastructure to help your website rank well. This package focuses on the On-Page, Off-Page and Technical aspects of SEO.

Ongoing SEO Campaigns

For ongoing SEO campaigns, SEO experts focus on these four key areas while charging approximately AUD 2500 to AUD 10000 for an SEO campaign in Australia. They charge you on an annual, quarterly and monthly basis, depending on your preference.

• On-page SEO: This involves improving your content and organizing your website in a way that is easy to understand.
• Technical SEO: This is about fixing technical issues with your website.
• Link Building: This is like getting recommendations from sites. Which is linking other websites to your site.
• Content Marketing: This means creating and sharing interesting content to attract visitors to your site.

Should I Pay Per Keyword?

Stop!

If you are paying for the SEO based on the number of keywords.

Any genuine SEO company would not charge per keywords for you these days. If an SEO expert suggests you pay per keyword, it’s a good idea to explore other options.

SEO involves more than just targeting specific keywords. It’s about improving your entire website to make it more attractive to search engines. This includes things like site speed, mobile-friendliness, and high-quality content.

As the keywords people use to search can change over time. If you’re paying per keyword, you might end up paying for keywords that are no longer useful or popular.

Our goal is to increase traffic to your website and improve your rankings, not just target specific keywords.

Can A Small Business In Australia Afford Quality SEO?

Why not! 

A small business can definitely afford good SEO.

But it depends on how much research you do about the industry and how much you are willing to invest in your business.

This is a tip for you to look at SEO as an investment in the future of your business and not just a monthly bill.

Many businesses look for the cheapest deals, but remember:

When you are out of quality, you are out of business. 

 ~Phil Crosby~

Low SEO cost in Australia for poor quality services can hurt your business in the long run.

True Cost of SEO for Small Business in Australia

Actually, it is not possible to know the exact cost of SEO for small businesses in Australia as there are many factors that affect it. For example, if you only need basic service, you will have to pay a lower amount, but if your business requires comprehensive services, you will have to pay a higher amount.

The factors that most influence the SEO prices in Australia are the size of your business, your location, and the agency you hire. Like, if your business is large, located in major cities like Melbourne or Sydney and you have hired the most experienced and reputed SEO agency then it will cost you a lot. But on the contrary, if your business is small and located in a regular city and you work with a less experienced SEO agency, your SEO cost in Australia will be much lower.

Remember: Never just keep calculating the cost of SEO, also think about what services you are getting at that SEO price in Australia, are they worth it or are you wasting your money in the name of cost saving.

Warning Signs To Watch-out For When Choosing An SEO Company

Most of the businesses are cheated by SEO agencies who mostly cheat in the name of cheapest cost for best SEO. But by avoiding these tactics, you can find a trustworthy SEO company that will truly help your business grow.

• Promising amazing results in a very short time.
• They are not clear about what they are doing or how your site is performing.
• They create low quality content that doesn’t really help your audience.
• Stuffing a web page with too many keywords to trick Google into ranking it higher.
• They don’t have any proof of their past success, like case studies or testimonials.
• Hide keywords by making them the same color as the page background (such as white text on a white page).
• Using SEO tricks to hurt a competitor’s rankings instead of improving your own.

Unfortunately, sometimes, agencies use these tactics just to make money and make it seem like they are helping. This is why it becomes important to know the difference between good SEO and bad SEO. Which will help you avoid wasting time and money and keep your business safe.

Difference Between Good SEO & Bad SEO

It is very important for business owners to understand the difference between good SEO and bad SEO.

Since many small business owners focus only on costs to cut down their expenses. But when they realise that their choice is not giving the expected results, they regret their decision.

Good SEO uses ethical methods and follows search engine rules. It focuses on creating original and valuable content that the audience likes to read. Which helps you to engage your audience easily. It improves the user experience by making your site faster and easier to use. It aims for long term success and steady growth.

On the other hand, bad SEO always uses manipulative tactics like keyword stuffing, delivering low quality and irrelevant content. And always offer quick fixes , which leads you to bear loss and long term damage to your website.

That’s why always adopt good SEO, do not fall into the trap of saving money. Since the ROI of good SEO is more than 10 times.

For example, if you spend AUD 10 in good SEO you will get a return of AUD 100, whereas if you spend 100 AUD in bad SEO you will get a return of 10 AUD.

The lesson here?

There are no shortcuts when it comes to SEO. Bad SEO can harm your business, hence, it is always advisable to invest in aSEO Agency to promote your business online.

How To Avoid Being Scammed By SEO Agencies?

Do you think spending money on SEO is just a cost?

The truth is, good SEO can make you a lot more money than it costs, but it takes time.

You won’t see results right away. It could take a few weeks or even months before you notice any changes. If you need faster results, you might want to try paid advertising or marketing instead.

Good SEO is a step-by-step process that includes many different tasks. These tasks take time and require experts to do them well, which means it costs money. When you add in customer service and other business expenses, you can understand why good SEO isn’t always the cheapest option.

Key Takeaways from SEO Cost in Australia

1. If you hire an in-house SEO expert, it may be risky to rely on just one person to manage all aspects of SEO. This person needs to know a lot about different areas of SEO because they are handling it alone.
2. As we discussed above, charging by keyword is an outdated method of pricing SEO services that has been phased out in Australia over the past decade.
3. Looking for very little cost SEO services can be risky. Often, the agency charges low SEO cost in Australia, works poorly, and hiring a professional to fix these mistakes can be very expensive.
4. Search engine optimization is a long-term investment. Unlike Google advertising, which stops benefiting you once you stop paying for it, the benefits of SEO can last a long time, helping your business even months or years.

Factors Affecting SEO Cost in Australia

There are many factors which influence the SEO cost in Australia, some of them are described below, considering which you can estimate the potential investment required for effective SEO.

Your Current Circumstances

It’s important to consider where your business stands with SEO. Do you appear on the first page of search results when people search for things related to your business? Are the keywords you use very popular and competitive in your industry?

What Do Your Goals Look Like?

Think about what you want to achieve with your SEO efforts. Do you want to rank first for certain keywords? Are you trying to reach people in your local area, or do you want to attract a national Audience?

Sequence Of Events

When planning, consider how long it might take to reach your goal. SEO is a slower process but more sustainable and cost-effective in the long run, so giving yourself enough time is essential.

Required Experience

It’s also important to think about the experience you need. Someone who has been doing SEO for 15 years will have much more experience compared to someone who is just starting out. Depending on what you want to achieve, hiring a skilled SEO agency can ensure that your campaigns are executed professionally and creatively.

Need SEO Services

The SEO cost in Australiaalso depends on what your website requires. If your website needs a lot of help or ongoing support, the price will be higher. On the other hand, if you only need help with one project, the cost may be less. For example, the SEO cost in Australia can change depending on how much work your website needs.

Campaign Efficiency

If you want to run SEO campaigns that work really well and get results fast, you may have to pay more because the agency will need to devote more hours to doing it.

Agency vs. In-House – Which is Cheaper in Australia for SEO?

The SEO cost in Australiaof hiring in house can be cheaper than the SEO agency. But it can be risky to hire just one SEO expert to perform all the tasks that a full-fledged SEO agency would handle.

How? Let’s see.

Imagine asking one person to be an expert in all these areas:

•  Finding the right keywords to use.
•  Checking out what competitors are doing.
•  Reviewing the website to find problems.
•  Making technical changes to improve the website.
•  Writing content that’s good for SEO.
•  Building links to the website.
•  Planning strategies outside the website.
•  Reporting on how well SEO is working.

Do you still think that one person can have all this expertise?

It’s almost impossible!

I found that a person who focuses on one part is more efficient than a person who focuses on everything.

In the same way, the SEO consulting services boost your sales & leads with a team of experts, who each focus on just one part of SEO.

This means they can do more work with greater skill than a general SEO consultant who tries to do it all alone.

Saving Cost Can Cost Your Business In Australia

Can you sell your quality products or expert services cheaply?

Of course not!

As you have spent a lot to make them good. Right ?

So, how can you expect to get the best SEO services while spending very little? Quality usually costs more.

SEO services offered at cost next to nothing are not worth your money. These agencies try to get a lot of customers by offering low prices.

They survive by having many customers who pay a little, but if you are one of their customers, your business probably won’t grow the way you want.

Here’s why lowest cost SEO service provider doesn’t work:

• They offer you services at discounted rates, so they do not make such efforts to help your business grow.
• Their main motive is to earn money by making you fool, so they focus more on getting customers than helping you.
• They don’t have enough resources for proper SEO or customer service.
• They have a tiny budget to help your business grow.
• They can’t hire good content writers, developers, or SEO experts.
• They don’t share reports on how well your website is doing.
• As they offer you the lowest SEO cost in Australia so they can’t afford to do big things that bring more visitors to your website.
• They can’t build quality links to your site.
• They don’t have the skills or experience to offer proven strategies.
• They often use poor content and bad SEO techniques that can hurt your website and business.

The Real Cost Of Choosing SEO Agency Considering Cost Over Quality

When you hire a lowest cost SEO agency, especially one with SEO cost in Australia, as low as AUD 299 per month, a lot can go wrong. Here’s what happens in most cases:

• After you pay, nothing changes. The agency just takes your money and doesn’t do any work.
• The agency might create hundreds of links to your website from random, low-quality sites. This can make Google think your website is trying to cheat, and your ranking can drop a lot.
• They take a really long time to get anything done.
• Even though you already paid, they might ask you to pay even more.
• They might ignore your calls or emails and not keep you updated.
• They might lock you into a contract that you can’t get out of, even if you’re not happy with their work.

Many business owners believe that paying 10 times less for SEO is a good deal because it helps them save costs. But this example will open your eyes to the truth.

Let’s say 10,000 people search for a keyword each month.

• If you spend AUD 2,000 per month on SEO and rank first, you might get 2,850 visits a month for that keyword. That’s about AUD 1.42 per visitor.
• If you spend AUD 500 per month on SEO and rank tenth, you might get 250 visits a month. That’s AUD 2 per visitor.

Which option gives you a better ROI?

Clearly, ranking first is more cost-effective in the long run.

If you will go towards those SEO agencies which provide services at lowest to lowest price just to rob you, you will have to face higher cost and lower ROI later.

In the end, you lose money, rankings, and valuable time that you can’t get back.

So, although it may seem cheap up front, hiring a low-cost SEO agency can be very expensive. It is a big mistake to choose an SEO agency just because they cost very little.

Should You Still Invest In SEO In Australia ?

Absolutely!

SEO works as a magic for your business growth but only is done correctly. Now you are well aware of everything about SEO in Australia.

We understand your fear that many of you have had bad experiences with SEO agencies in Australia that have not delivered good results despite paying reasonable SEO costs in Australia, so you start thinking that SEO doesn’t work at all.

But the truth is that SEO works, but not everyone knows how to do it well. Only a few agencies have the right skills and tools to do SEO properly and measure results properly. You definitely should invest in SEO in Australia but with the right SEO services provider. Whether the agency is in Australia or elsewhere, always choose one that best suits your goals.

Let me share some facts to show you that SEO can work:

• 86% of people search online when choosing a business.
• Organic search results (those that are not ads) get up to 85% of clicks, even though the ads are at the top of the page.
• 42% of internet users use ad blockers, so they don’t even see ads in search results.
• Nearly 90% of people click on a result on the first page of Google, and the top result gets about 25% of all clicks.
• 28% of people searching for a local business end up making a purchase.

This means that most customers use search engines to find companies. As you already know, businesses that appear at the top of organic search results are more likely to be clicked on.

When customers visit a business’s website, they are often ready to buy, and many of them actually make a purchase.

Rank Higher With Good SEO

The SEO cost in Australiais at least AUD 400 per month, if you own a small business. This is for businesses that don’t need too many leads and aren’t in a competitive market. If you have a small online store in a low-competition area, you may only need to spend about AUD 1,500.

However, for most businesses, you should expect to pay an average cost of SEO around AUD 1,200 per month. To get the best results, a monthly investment of about AUD 1,800 is usually necessary. Yes, you could go for that option, but in most cases, you’ll end up regretting it.

Many businesses focus too much on the cost of SEO rather than the quality of the services they receive. Which makes them suffer in the long run.

Before paying for SEO, you should clearly understand what you’re getting each month. You can talk to an SEO specialist at Geek Master to find out exactly how much SEO will cost for your specific needs.

Just the last question!

Do you still think you can get all these services for just AUD 99 or even AUD 299 a month?

Tip: Good things are rarely cheap, and cheap things are always cheap!!

FAQs (Frequently Asked Questions)

1. How much does SEO optimization cost in Australia?

The SEO cost in Australia for optimization varies a lot depending on your business requirements and how you pay for SEO services. Like if you pay on a monthly basis you will have to pay around AUD1250 to AUD3500 and on an hourly basis you pay AUD125 to AUD250.

2. How much does SEO marketing cost in Australia?

SEO marketing cost in Australia ranges between AUD250 to AUD10,000. Generally the price you have to pay depends on the competition of the market.

3. How much does an SEO agency cost in Australia?

The SEO price in Australia you pay to an SEO company depends on the complexity of the project and your business goals, but theaverage cost of SEO ranges from AUD 1000 to AUD 30000. Here if you compromise with SEO cost in Australia you will either get poor SEO service or unethical practices.

But one way to avoid this high cost is to hire an SEO agency from a country like India, where the competition is less and the service is of higher quality at a lower cost than Australia.

4. How much does an SEO audit cost in Australia?

The SEO cost in Australia for audit mostly depends on the depth of audit required of your website. For example, there are three types of SEO audits:-

• Basic SEO Audit; the audit covers basic SEO issues like on-page optimization, broken links, keyword analysis. Here on an average cost of SEO you will have to pay between 300 to 1000 AUD.
• Standard SEO Audit; it covers detailed topics such as SEO issues, content performance and competitor analysis. Here on average it costs AUD1000 to AUD3000.
• Comprehensive SEO Audit; These audits are mainly for large websites such as ecommerce platforms, it investigates issues in site architecture, backlink analysis, user experience and SEO strategy. It costs around AUD 3000 to AUD 10000.

5. How much does enterprise SEO cost in Australia?

SEO prices in Australia for enterprises typically range from AUD 7500 per month to AUD 10000+ per month. There are many factors that help determine enterprise SEO cost in Australia but mostly it depends on the specific goals of the business, targeted keywords and the competition in your industry.

6. How much does it cost to SEO your website in Australia?

If you need SEO for your website in Australia, you will have to pay between AUD 250 to AUD 10,000 depending on the agency you hire and your business needs. Therefore, while hiring an agency, always keep in mind that a reputed agency usually costs higher than any newly established agency.

7. How much does SEO cost for a small business in Australia?

The cost of SEO for small business in Australia usually ranges between AUD 500 to AUD 5000 per month. This is very high for the small business to pay to any SEO agency in Australia. Even sometimes it is not economical for small businesses to get SEO service there, so they used to hire an SEO agency from an economical country like India.