If you’re a concerned business owner looking to grow your presence on LinkedIn, you may want to consider whether to handle it in-house or hire a LinkedIn marketing agency. Then turn to a LinkedIn marketing agency, that specialise in B2B marketing, focusing solely on LinkedIn, which is the most efficient channel to reach other businesses.
Advertising on LinkedIn is unique compared to other social networks. LinkedIn is a professional platform where people share their job experience, skills, interests, and education. This platform is great for advertisers as it helps them target the right audience more effectively.
In this article, we’ll explore the benefits of using a LinkedIn marketing agency, regardless of the size of your business. Whether you’re new to LinkedIn or looking to grow your presence, read on to learn how these agencies can help you get ahead.
Table Of Contents
- 6 Benefits of Hiring LinkedIn Marketing Agency
- How to hire the right LinkedIn Marketing Agency?
- Types of LinkedIn Ads Management Agencies
LinkedIn Marketing Agency for your startups
If you are a startup and want to get the best out of LinkedIn, you need a dedicated team. More than half of LinkedIn users have a college degree, and they expect high-quality content. LinkedIn’s direct posts and ads leave no room for mediocre content. To keep your audience engaged, you need to create fresh and valuable content consistently. Suppose you have no idea about marketing techniques and don’t have the time to produce, monitor, and improve your LinkedIn content. In that case, a LinkedIn marketing agency can help you attract more audiences and get the most out of this powerful platform.
6 Benefits of Hiring LinkedIn Marketing Agency
A LinkedIn marketing agency can promote your business by managing your presence on LinkedIn. By partnering with a LinkedIn ad management agency you can take full advantage of LinkedIn’s potential to grow your business without the steep learning curve.
Campaign Marketing
LinkedIn Ads are powerful in reaching a huge audience and increasing purchase intent. However, its primary goal is to get you to spend as much as possible, not necessarily efficiently. A professional agency can manage your ad campaigns, tweaking them for the lowest cost per click (CPC) and the highest return on investment.
Copywriting
Currently, there are far more content impressions on LinkedIn than job postings. To stand out from the crowd, you need high-quality copywriting that speaks directly to your audience. Professional copywriters can create engaging posts, cold sponsored InMail messages, and effective lead-generation forms.
Brand Management
Your LinkedIn page is often the first thing people see about your business. It should be as attractive and updated as your website. Agencies can keep your page regularly updated and attractive to visitors.
Visual Content Creation
Posts with images get twice as much engagement as text-only posts, and videos are 20 times more likely to be shared. Agencies can create high-quality videos and graphics in line with LinkedIn standards and trends that help your content go viral.
Community Management
Publishing content is just the beginning. It is important to manage and engage with your followers. Agencies can handle your company’s LinkedIn notifications, interact with your audience, and ensure that your posts reach more people by sharing them in relevant groups.
Lead Generation
At the end of the day, the goal is to generate high-quality leads. Agencies know the best ways to increase sales on LinkedIn by using the tool. They can manage your lead generation efforts, helping you stay ahead of competitors.
How to hire the right LinkedIn Marketing Agency?
Before hiring any LinkedIn marketing agency, it is important to know what your business needs and wants. Every business is different so it would be great if you made a list of your specific problems and your goals. By identifying your goals and understanding your business needs, you will be better prepared to find the right LinkedIn advertising agency for your company.
Types of LinkedIn Ads Management Agencies
LinkedIn ad agencies come in different sizes, each specialising in unique areas to help businesses thrive on the platform. Here’s a simple description of some of the main types of LinkedIn ad agencies. By understanding the types of LinkedIn marketing agencies you can choose the right agency to meet your specific needs.
Employer branding and hiring
LinkedIn has always been a popular place for job seekers and recruiters. Some agencies focus on helping companies with employer branding, headhunting, and recruiting. These agencies are typically hired to run recruitment campaigns and are often hired by larger companies as retainers to manage their LinkedIn recruiting efforts.
Social media management
Creating interesting and engaging social media posts can be difficult, especially since the best ads change all the time. LinkedIn Social media management agencies help by writing copy, increasing brand awareness, and increasing followers. However, if you are looking for more sales leads, you may need a different type of agency.
Inbound lead generation
Engaging content and engaging videos are great, but closing deals and making sales require more. Inbound lead generation agencies are experts at using existing data and resources to target the right prospects and take them to the next level while guiding them down the sales funnel.
Outbound lead generation
Outbound lead generation is like cold calling on LinkedIn. These agencies reach out to potential clients on your behalf, often using LinkedIn along with other platforms. Although it can be expensive and sometimes even seem intrusive, outbound lead generation using your data and targeting strategies can deliver quick results for established brands.
Geek Master LinkedIn Marketing Services
Are you looking to boost your LinkedIn presence? Whether you want to generate leads, drive traffic to your website, or build brand awareness, we can help you achieve your goals.
What Geek Master Offers Analytics
We use data-tracking tools to see what works and what doesn’t in your campaigns, helping to make your strategy better over time.
Audience Identification
We can find and understand your audience, ensuring you reach the professionals most likely to be interested in your products or services.
Strategy Creation
We create and implement LinkedIn marketing strategies tailored to meet your brand’s B2B needs.
Monitoring
We keep an eye on your LinkedIn page and campaigns, spotting opportunities and addressing issues as they arise.
Paid Ads
We manage your paid ad campaigns from start to finish, selecting the best formats and optimizing for the best results to drive leads and make valuable connections.
Content Creation
We schedule regular posts with high-quality content and can create a compelling company page that stands out on LinkedIn.
With our help, you can achieve your LinkedIn marketing objectives and grow your business.
Does your business need a LinkedIn Marketing Agency?
Are you considering whether you should hire a LinkedIn marketing agency for your business? Therefore, outsourcing your LinkedIn ads to a specialised agency can be a smart move. Agencies like Geek Master know how to make the most of your advertising budget, ensuring that your ads are effective and reach the right audience. With their experience, they can implement strategies that suit your business goals and help you get the best return on investment (ROI). So, if you want to ensure that your paid social ads are expertly managed, partnering with a LinkedIn ad agency could be the way to go.
