Did you know that Pinterest has over 522 million active users every month?
Which is a huge portion of people on Pinterest who love to search and share ideas. This is good news for you, if you want to promote your product online. You can actually increase your leads through Pinterest affiliate marketing, which will definitely turn your business into a brand.
You might think that there are many other social media platforms that have more active users than Pinterest. So why should you choose affiliate marketing through Pinterest?
Yes, you are right! There are many, but among all, Pinterest stands out because it allows you to showcase your products through eye-catching images and makes it easier for people to click and buy.
Only because of this dilemma that more active users means more sales, many marketers focus on Facebook and Twitter and miss the potential of Pinterest. Pinterest is really different because people come here looking for ideas and are often ready to buy. This makes it an ideal place to promote affiliate products.
That is why, if you’re not already using Pinterest Affiliate Marketing, you are giving opportunities to your competitors to make you depressed by making more profit than you.
So, this is the peak time to use Pinterest to boost your affiliate marketing efforts.
Whether you’re new on Pinterest or already know a little about it, we’ll cover everything from setting up your Pinterest account to tracking how well your pins are performing. By following this simple guide, you can start making profit from affiliate marketing using Pinterest.
Table of Content
A Primer on Pinterest
As you read above how Pinterest is a little different from other social media platforms, even though it is often grouped in with them. Although you can still view photos and videos like on other sites, Pinterest has a unique twist.
So, what makes Pinterest special?
Think of Pinterest as a visual search engine rather than just a social network. On Pinterest, you can create posts called Pins. You can also browse and collect other people’s posts that interest you by adding them to your boards, which are like folders where you keep things you like.
When you hover your mouse over a pin, Pinterest gives you a few options. You can save it to your board, share to other social media platforms, or click the link to go directly to the Anthropologie website. If you click, you will directly reach the page from where you can buy that carpet.
But Pinterest isn’t just about photos and videos. It’s also a great place to find tutorials, how-to guides, and articles. When you search for something, many of the Pins you see will contain links that will take you to other websites with more information. If something catches your eye, you can click on it and go directly to the website where that post or tutorial is located.
What Is Pinterest Affiliate Marketing?
Pinterest affiliate marketing is one of the best marketing techniques to promote your product or services worldwide. Where you create pins that recommend your products or services. Where people are more likely to buy something after being hypnotised by your Pin.
Let us understand through a case:
When you start affiliate marketing using Pinterest, you can create interesting Pins using photos or videos, and add your affiliate link either directly in the Pin or in the description.
When someone clicks on your link and makes a purchase, it will help you to make them your repeat customer and build a strong customer base in the market.
Here are two fantastic ways to increase your leads on Pinterest:
Promote your own products or services
If you own a store, you can use Pinterest to share your products with more people. As you understand through the above case, you can create posts, known as Pins, that showcase your products and include links that take people directly to your website. This helps attract more visitors to your site and allows more people to learn about your brand and what you sell.
Drive traffic from other websites to promote your businesses
Pinterest offers you many ways to increase leads, even if you don’t have your own store. You can create sponsored posts, use your posts to build an email list, or do affiliate marketing.
One of the best things about Pinterest is that you can do affiliate marketing even without your own website or blog. Pinterest allows you to place affiliate links directly in your posts. When people click on these links, they are taken to your landing pages or signup pages.
So, if you are looking to try Pinterest affiliate marketing to increase your sales and promote your brand in 2024, a Pinterest marketing and advertising agency like Geek Master can help you manage and optimise your Pins according to the changes in algorithms.
Why Use Pinterest For Affiliate Marketing in 2024?
Pinterest can be a great tool for affiliate marketing, if you use it the right way. As you read, Pinterest has a large audience base, and many of the people who use it are super shoppers who are willing to spend more money.
And it’s not just big companies that find success, even small brands can also grow their audience because most searches on Pinterest are not related to specific brands. This gives everyone a fair chance to get noticed.
So, whether you have a big brand or are just starting out, Pinterest affiliate marketing can help you stand out in the competitive market.
Here are some reasons why Pinterest is great for affiliates:
People on Pinterest love to shop!
About 90% of Pinterest users say they are always looking for things to buy.
Additionally, 85% of them purchased something weekly they found on the site. So, if you’re selling something, you’ll likely find people interested in buying it on Pinterest.
Pinterest Keeps Your Posts for a Long Time
On some websites, posts disappear quickly. But on Pinterest, your posts stick around, which means people can still see your photos and click on your links, even after a long time.
Pinterest Works Like a Search Engine
The Benefits of Pinterest Affiliate Marketing
One of the great things about Pinterest is that it gives you access to its Insight tools. These tools help you learn more about the people who use Pinterest, like what they’re interested in, how they behave, and even who they are like their age and gender. Using this information, you can create special Pins designed to grab the attention of the right audience at the right time.
Pinterest affiliate marketing is great for both marketers and brands. It’s a platform where people go to find ideas and make decisions about what to buy. Many users visit Pinterest with the goal of paying up to 2x the amount per month for a purchase, making it a great place for affiliate marketing.
These are some of the key benefits of affiliate marketing using Pinterest:
Drive traffic with visual appeal
If you are promoting visually appealing products, like beauty products or home decor, Pinterest is a powerful tool for you. When you create pins with these products, they can attract a lot of attention and direct people to your website or affiliate pages. Industries like fashion, food, health, and fitness can also benefit from the visual nature of Pinterest.
Blend with content
Unlike traditional ads, affiliate links on Pinterest don’t appear in an annoying way. It looks just like any other Pin on the platform, so people don’t feel overwhelmed by ads. This makes it easier for your audience to discover your products organically.
Reach an interested audience
Pinterest is full of people excited to discover new products. In fact, 80% of Pinterest users have found a new brand or product on the platform. Better yet, many US Pinners have a family income of over $100,000, which means they’re more likely to buy what you’re promoting.
Grow your income and following
For marketers, Pinterest offers another channel to increase your income and build a following. Meanwhile, brands can use Pinterest to increase awareness of their products or services, increase engagement, and even improve conversion rates.
Increase brand loyalty and return on investment
Using Pinterest, both marketers and brands can increase their brand loyalty. The platform allows you to build relationships with your audience, encouraging them to come back for more. Also, as more people visit your website through Pinterest, you’ll likely see a better return on investment (ROI) for your efforts.
Free and easy to use
One of the biggest advantages of Pinterest is that it’s free to join. Once you create an account, you can start creating pins for the affiliate products or services you are promoting. This makes Pinterest a valuable source of free traffic which allows you to reach more people without spending a lot of money.
Check Your Affiliate Program’s Rules
Before you start affiliate marketing on Pinterest, it is important to first check the rules of the affiliate program you are a part of. Some programs, like Etsy, have specific requirements.
For example, Etsy has a rule that requires you to have your own blog with original content. When you share affiliate links on Pinterest, they need to go through Idea Pins, and they must contain your own original content, not just images from Etsy sellers.
Focus on Your Pins
When you use Pinterest for affiliate marketing, focus on “pins.” Posts are important because they last a long time on Pinterest, unlike posts on other social media platforms that disappear quickly. Even months later, people can still find your posts, especially if they’re optimised with the right keywords.
To make sure your pins get noticed, they need to be attractive and useful. You can use photos or videos provided by your affiliate network, or you can create your own. Just remember to pair them with good titles and descriptions that are optimised for search engines which makes it easier for people to find them. The goal is to create pins that are visually appealing and useful to your audience, so they’re more likely to click on them and visit your website.
How You Can Start Pinterest Affiliate Marketing Now?
I hope after reading above you have now fallen in love with Pintersest affiliate marketing.
Right?
So the next question that is bothering you is how can you start doing this now?
Is this a good time to start?
The answer is a big yes.
You can start now, it is not too late. By following this strategy you can attract your audience towards you.
Identify Your Niche
To get started, first figure out what makes you unique. This is your niche. This helps you know who you want to reach and what they need from you. When you know this, you can make sure your content speaks directly to them. This way, you can position yourself or your product as a solution to their problems.
With the help of a niche you can focus on what really matters. You won’t have to guess what to post because you’ll know what your audience is interested in. When you specialise in a topic, you can become an expert in that field. If you’re passionate about your niche, it will be visible in your work and your content will be more authentic.
Set Your Goals
It’s really important to have a clear and realistic goal in Affiliate Marketing through Pinterest. Goals help you focus on what you need to do and give you a sense of direction. It also allows you to set goals and see how successful you are.
For example, if you are an affiliate marketer, you might want to get more people to visit your website and the website of the brand you are promoting. To know whether you’re doing well or not, you can set specific benchmarks to measure your progress and see where you can improve.
Join an Affiliate Program or Network
You can also join an affiliate program or network to start with affiliate marketing through Pinterest. These programs often offer exclusive content and special offers that you can share with your Pinterest audience. If you really like a particular brand or product, check out their website to see if they have an affiliate program.
They streamline the process, often providing you with a dedicated account manager and detailed reports. You can also get help from them, if you face any problem, while following the necessary instructions.
After registering and obtaining approval, review the available programs. You can choose the programs that suit your specialty. Try to choose programs that match your interests, as this will make it easier for you to share them with your followers and get more clicks and sales.
Do Your Research
Before you start creating your pins, it’s important to do some research. Look at what others in your niche are posting and how they are promoting their pins. Find out what your target audience is interested in and what the trends are.
For example, bold, abstract shapes have become popular in social media graphics, so you may want to use them in your pins. Doing this research will help you plan better content for Pinterest and your website.
Create Helpful and Evergreen Content on Your Website
If you have a website, create content that links to the products or services you offer. This can be videos, blog posts, articles or how-to guides. You can also update old content by adding current information. Infographics are also great because they are easy to understand and visually appealing. This type of content is useful and stays relevant for a long time.
Set Up Your Pinterest Business Account
To use Pinterest for business, you need a Pinterest business account for affiliate marketing. You can either create a new account or convert your personal account to a business account. A business account offers tools like analytics and insights that help you understand how well your posts are performing.
Create Amazing Images for Your Pins
Your post can’t stand out on Pinterest without using eye-catching images. To create attractive images yourself you can use tools like Canva or Adobe Photoshop. Another option is that you can get services from any social media management agency to make your Pins look great.
Here are the best layouts of different types of Pins on Pinterest using which you can ensure that your images look best:
Static Pins
These must be in PNG or JPEG format. The size must be 2:3 or 1000 x 1500 pixels. This helps images fit well into the feed without cutting them off.
Standard Width Video Pins
Videos must be in .mp4, .mov, or .m4v formats. The duration should be between 4 seconds and 15 minutes.
Idea Pins
For images, you must use BMP, JPEG, PNG, TIFF, or WEBP formats. For videos, you can use MP4, M4V, or MOV formats.
Create Your Pin
- Idea Pins: These are similar to the multi-page videos you can create if you have a Pinterest Business account for affiliate marketing. With Idea Pins, you can create up to 20 pages of content and use videos, music, voiceovers and interactive elements to make it more attractive.
- Regular Pins: These are the typical posts you see when you search on Pinterest. To create one, go to the Create menu and select Create Pin. You will be taken to a page where you can add details such as title, description, and images for your Pin. This is also where you can include an affiliate link in the Add a destination link section if you want people to go to a specific website.
When you create a Pin, you can choose which board you want to post it to by clicking the drop-down menu next to the red Post button.
If you need to delete or copy your pin, you can click on the menu in the upper-right corner of the pin details section. You can also create more than one Pin at a time by clicking on the “+ “ icon on the far left side of the page.
Once done, you can either publish your Pin immediately or set it to be published at a later time.
Apply SEO Best Practices
To make your Pinterest content really stand out, you need to think about SEO, which helps people find your posts. Pinterest works like a visual search engine, so using the right keywords is key.
Start by knowing what words your audience uses when they search for pins like yours. You can find this information using Pinterest Trends, a tool that shows what people are searching for and what’s popular. This will help you choose the best words to use in titles, descriptions, and board names.
With a combination of great visuals and smart keywords, you’ll be able to increase your profile exposure and attract more people to your pins and affiliate links.
Don’t Forget to Analyse Key Metrics
To see how your pins are performing on Pinterest and improve your strategy, you can use Pinterest’s analytics tools. These tools show you important numbers that help you understand the performance of your pin. Here are the basic things you can check:
- Impressions: This tells you how many times your Pins appear on people’s screens. It will help you know how many people are viewing your content.
- Clicks: This shows how many times people click on your pins. It indicates whether people find your PIN interesting and want to know more.
- Saves: This number shows how many people have saved your pins on their boards. It helps you know if your content is engaging and useful.
- Engagement rate: This metric shows how often people engage with your pins compared to how many times they see them. It helps you know if people like your content.
If you look at these numbers regularly, you can see what types of pins people like the most. Then, you can create more of these Pins to keep your audience interested.
Pinterest tools give you an overview of how well you’re doing and help you know whether you’re achieving your goals. You can see which Pins are driving traffic to your site or urging people to take action. Look at which Pins your audience engages with the most or gets the most views.
Best Practices for Affiliate Marketing Pinterest in 2024
These are some tips that you can follow, if you really want to do well in Pinterest affiliate marketing.
Let People Know About Your Affiliate Link
It’s important to let people know when you’re using affiliate links. This is required by the FTC. You can add a note to your Pin description stating that your post is sponsored or contains affiliate links.
Know the Rules of Pinterest
Before you start posting, read Pinterest’s Community Guidelines. Pinterest wants affiliate content to be original, useful, and honest. To keep things real make sure you only have one Pinterest account. You can find all the rules on their website.
Create More than one Pin for Each Post
Pinterest is full of Pins, so it can be hard to get noticed. To stand out, create multiple Pins for each post. This gives your content a better chance of being seen. There’s no limit to how many Pins you can create for one post, so feel free to get creative.
Plan and Schedule Your Pins
Scheduling your Pins helps you post at the best times. This can help you reach more people and create brand awareness. Planning in advance also means you won’t forget to post new content.
Connect with Your Audience
Talk to your followers to keep them interested. Reply to their comments or like their posts. This helps build a stronger bond with them, making them more likely to remain loyal to you.
Use Helpful Marketing Tools
Marketing tools can make your work easier and help you create better Pins. For example, use Canva to design attractive visuals and use Google Analytics to test how well your Pins are performing.
Turn your Pins into Profits with Us
Are you ready to make money with your creative pins?
It’s time to learn how to use Pinterest for affiliate marketing. Start by building a strong profile, then learn how to add affiliate links and use smart marketing tricks. Pinterest is always changing, which means there are many ways to grow your earnings.
If you need help with Pinterest affiliate marketing, Geek Master is here to help you out.
Contact us now to grab this chance to rule the market, if you lose this opportunity then someone else will be ruling you.
FAQs
How do I share an affiliate link on Pinterest?
To share an affiliate link on Pinterest, create a pin as you normally would. In the pin description, include the affiliate link and make sure to clearly tell people that it is an affiliate link. Always follow Pinterest’s rules about affiliate links.
Can I share Amazon affiliate links on Pinterest?
Yes, you can share Amazon affiliate links on Pinterest. Just be sure to follow Amazon’s rules for affiliate links and disclose that the link is an affiliate link to be honest with your followers.
Can I make money on Pinterest?
Yes, you can make money on Pinterest by sharing affiliate links, promoting your products, or even partnering with brands. The key is to have a decent number of followers and post pins that people find interesting and useful.
How can affiliate marketers handle changes if Pinterest changes its rules or algorithm?
If Pinterest changes its rules or how posts are displayed, affiliate marketers should stay up to date with the latest rules and try to use different platforms to share their content. They should also focus on creating content that people find valuable and interesting, not just promotional.
What are best practices for balancing promotional and non-promotional content on Pinterest?
A good practice is to use the 80/20 rule. This means that 80% of your content should be useful, fun or interesting, while only 20% should be related to product promotion. This helps keep your followers interested and builds trust.
How can marketers track a customer’s journey from Pinterest pins to purchase?
To track how people go from seeing a Pinterest pin to making a purchase, marketers can use tools that connect to Pinterest and track clicks and sales. This way, they can see which pins are the most effective and understand all the steps customers take before purchasing.
