Hey! Do you still think the world of marketing and advertising ended with a social media tool like Facebook and Twitter? Hold, think again! Marketing can be quite stressful if you are not aware of Pinterest Marketing. As with constant competition and rapidly changing trends, it is easy for companies to get caught up in the race and lose their creative spark.
Let me tell you, Pinterest is a less crowded platform that can give you great marketing benefits. Unlike other social media sites, Pinterest is all about aesthetics and creativity. It’s an underrated goldmine for marketers.
Pinterest has become a major source of social revenue for many businesses, especially for ecommerce startups. ignoring this platform means missing out on a big opportunity to expand your reach and turn followers into customers. In fact, a Pinterest survey found that 90% of users use it to decide what to buy, and 66% buy something after seeing a brand’s pins.
Using Pinterest marketing channels can help you grow your business and achieve success faster. So, let’s dive deeper in the article to know all about Pinterest marketing services and see how it can work wonders for your brand.
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Pinterest Management Services for Small Businesses
If you’re running a small business, you may have doubts about whether it’s worth investing in Pinterest marketing? The answer is yes, it is more than worth it. Even you will be surprised to know the return on investment (ROI) of Pinterest marketing.
Pinterest is one of the versatile, affordable, and effective marketing tools. It helps all types of businesses convert more leads, drive traffic to their websites, and increase brand awareness. The most interesting thing is that Pinterest users have the highest purchase intent compared to other social media users.
You can see a big difference in sales by using Pinterest marketing for your small business. This is the smartest way to reach more audiences and grow your business effectively.
Tell a visual story with Pinterest
Pinterest is a place where you can share pictures to tell a story. For small businesses, it’s a great way to show what they are all about through images. You can show how your products are used, give a seek behind the scenes of your business, or share pictures from happy customers. Use Pinterest to share pictures that tell your story and show what your business believes in and what makes it special.
Humanise Your Brand
In today’s digital world, people want to feel a real connection with the brands they like. Pinterest is a great place for small businesses to show their human side and build strong relationships with their audience. You can share pictures of the people who work at your company, show what makes your company special, and highlight what your business believes in. Use pins and boards to tell your brand’s story in a way that feels genuine.
Showcase your blog posts on Pinterest
Blogging is a great way for small businesses to show they know a lot about their field, get more people to visit their website, and talk to their audience. By sharing your blog posts on Pinterest, you can reach even more people and bring new visitors to your site. Make eye-catching pins for each blog post, with attractive images and clear, interesting descriptions, so that users are excited to click and read more.
Showcase Your Work and Expertise
If you’re a photographer, graphic designer, interior decorator, or artist, Pinterest is a great place to show off your work. You can create boards to display your portfolio, share client reviews and success stories, and collect inspiring content that shows your skills and passion. By sharing your expertise, you can attract clients and new opportunities on Pinterest.
Increase traffic to your website
Pinterest marketing helps small businesses get more visitors to their website and turn those visitors into customers. By linking your Pinterest pins to the right pages on your website, you can guide Pinterest users to do things like buy a product, sign up for your newsletter, or book a consultation. Make sure your pins have strong calls-to-action and use trackable links to see how well your Pinterest marketing is working.
Conduct Market Research
Pinterest is not just a place to show off your stuff. It can also help you learn about what people like, what they are interested in, and what they might want to buy. You can keep an eye on popular pins in your area, see how people engage with them, and check out who your audience is. This can help you make better products, create good content, and plan your marketing.
Pinterest marketing can really help small businesses. You can show off your brand, connect with people, and get good results. By telling your brand’s story with pictures, showing your blog posts, displaying your work, bringing people to your website, and learning about your market, you can make the most of Pinterest. Use the power of pictures and watch your small business grow online.
Benefits of using Pinterest Management Services
Adding another platform to your marketing mix can be difficult, but Pinterest marketing services offer benefits that make it worth the effort. Here are some reasons why using Pinterest is great for the success of your brand:
Enhance Brand Awareness
With 460 million monthly users, Pinterest serves a broad audience. For example, Crumbl Cookies grew its followers from 7,000 to 1 million in less than a year using Pinterest.
Attract People to Your Website
Pinterest is a popular platform for shoppers looking for inspiration or new products. In fact, 80% of users discover a new product or brand there. Pinterest has optimised unique Pin types for promoting products and articles, making it a powerful tool for driving traffic to your website.
Create & Grow Your Community
Pinterest marketing is perfect for building an engaged community through creative content. According to Pinterest, 85% of users visit the platform to start new projects. Providing content that inspires these users can help you build a loyal and active community.
Make Audience Feel Good
Pinterest has a unique superpower, it makes people feel good. About 78% of weekly users reported feeling positive after using the platform. This makes Pinterest an ideal place to create happy and meaningful moments for your audience.
7 Reasons Pinterest Marketing Must be in Your Strategy
We’re halfway through the article, and it’s clear why Pinterest marketing is such a great social media strategy. Data shows that 98% of users have tried to discover something on Pinterest. Let’s find out why Pinterest is so compelling and why it should be part of your marketing strategy.
Pinterest can be almost automated
Like other social media platforms, you can do a lot of work on Pinterest. This saves time and increases your return on investment (ROI). Many tools allow you to organise your pins in advance, distributing them to different boards at regular intervals. This means that you can market your business effectively without investing too much time or money. But if you feel quite stressed and unable to focus on core business, you can take help of Pinterest marketing services.
Content has a long shelf life on Pinterest
Pinterest marketing is great for promoting your content because it has a long shelf life. Pinterest Smart Feed supports high-quality posts that get lots of repins and have good SEO. When you make high-quality pins, you can benefit from them for many years.
Pinterest is a major source of high-quality traffic
Pinterest is a great source of high-quality traffic because its content links directly to your website’s landing page. Visitors can provide their personal information such as name and email address in exchange for an offer such as an e-book, discount, or infographic.
Although it’s normal for some traffic to bounce, traffic from Pinterest marketing is often better quality than traffic from Facebook or Instagram. This is because Pinterest acts more as a search engine than a social media platform. So, making a good impression on Pinterest can really help your brand grow.
Pinterest helps you analyse the market
Pinterest marketing is great for understanding market trends and what attracts customers. While many Pinterest users are women, these women also have husbands and male friends who shop and buy gifts. By looking at how people create their bulletin boards and what they pin, you can see which products and ideas catch their interest.
Pinterest is a combination of social media and search engine
Pinterest is unique because it combines aspects of social media and search engines. Unlike other social media platforms like Facebook or Instagram, where posts quickly lose interest, pins on Pinterest can gain traction over time. This makes Pinterest more consistent in driving traffic and building brand exposure.
Think of Pinterest as a search engine with a visual flair. It’s great for creative content and has long-term staying power to help grow your audience and maintain consistent traffic. This makes it easier to scale your efforts and achieve lasting results.
Pinterest integrates profiles of other networks
Marketers can easily share their Pinterest Pins to their Twitter business accounts if they sign up for Pinterest using the same email address used on their Twitter account. They can also add a Pin it button to their website and blog, just like other share buttons on social media. This makes it very easy for visitors to pin images or graphics from the site.
This means your pins on Pinterest will be seen by more people than other channels, which helps drive traffic to your profiles on all platforms.
Pinterest brings long-term benefits
Pinterest is a great long-term marketing investment. Although you may get some viral pins that get you quick attention, most results will come over time. Your goal should be to attract people who keep coming back for more.
Pinterest combines the best of traditional social media and search engine optimization (SEO). Unlike Facebook and Instagram, which provide immediate effects, SEO and Pinterest are long-term strategies.
Long-term marketing tactics like search engine optimization (SEO) can deliver significant, scalable results for your company, but they take a long time to build. Pinterest marketing allows you to leverage social media while also getting long-term benefits.
Pinterest Marketing Grows Your Business with Better ROI
Boost Brand Awareness
Pinterest is a great tool to grow your business. People use Pinterest for inspiration and ideas, giving businesses an opportunity to promote their brands and increase awareness. By creating useful and engaging content, you can easily boost your brand recognition and make your business visible.
Increase Brand Engagement
To make your brand stand out on Pinterest, create content that truly resonates with your audience. Share Pins that relate to your brand and engage your followers. Engaging content encourages interactions, helping you promote your business effectively. You can learn more about how social media works by following any social media marketing course.
Establish Brand Authority
Pinterest can help you build your brand reputation. By creating eye-catching pins and organising them well on your bulletin boards, you can attract attention and drive more traffic to your website. This not only boosts your online visibility, but also establishes your brand as an authority in your industry.
Expand the brand’s reach
Pinterest is a popular platform for finding inspiration and ideas. To make the most of this, optimise your Pinterest profile and design eye-catching pins. Well-designed content can help your brand appear more frequently in users’ feeds, increasing your reach and attracting a larger audience.
Boost your digital presence
The goal is to create a strong online presence. An optimised Pinterest profile supports your overall social media strategy. It can help drive traffic to your website, boost sales and conversions, and generate valuable leads.
Pinterest Management Agency for Your Company
Managing a Pinterest account can be very time-consuming. Customers love it, but you might find it overwhelming. The more time you spend creating Pinterest boards, the less time you have for other important parts of your business. That’s where we come in.
By hiring a Pinterest management agency like ours, you can save time and money while growing your business. Our pinterest management services include setting up accounts, optimising profiles, and applying for relevant group boards. We also create and share original content on your Pinterest boards as part of our pinterest management services.
We monitor customer activity on your boards daily and provide monthly pinterest management services. You can always access your Pinterest data to see how well your marketing efforts are working.
Let us be your pinterest management agency to handle your Pinterest marketing so you can focus on core areas of your business.
Increase brand awareness with most trusted Pinterest management agency
Hiring pinterest marketing services can be a game-changer for your brand. The Pinterest platform is rapidly becoming a go-to place for people worldwide to find reliable services.
With over 175 million active users, Pinterest allows you to create appealing pin boards based on your customer interests. This makes it a perfect tool for any brand looking to boost its sales.
If you want to harness the power of Pinterest to increase your brand’s ROI, a pinterest management agency like Geek Master is your ultimate solution. We offer advanced Pinterest marketing services to help your brand grow and succeed.
Frequently Asked Questions
What is Pinterest?
Pinterest is a popular social media platform that focuses on visual content. However, it functions more like a search engine, helping all kinds of businesses with visual searches and high-quality images.
Can I use Pinterest for my business?
Yes, you can use pinterest for your business, just need to create your business account and optimise your profile with the relevant keywords.
Is Pinterest a social network?
Yes, pinterest is a social network. It allows people to share and find content, interact and engage with each other through repins, likes and comments.
How can I create a Pinterest account for my business?
To create a business account on Pinterest, sign up with your business email. Fill out your profile with your business details & make sure it matches with your brand. Add your website link to your profile so visitors can find more information about your brand. You can also add additional ways to connect with people.
Is a business account on Pinterest free?
Yes, Pinterest is free for business accounts. You can easily create your new business account or change your personal account to business if you already have one.
How much does it cost to hire a Pinterest marketing agency?
It is very difficult to answer the exact cost because it depends entirely on your business needs and the size of your project. But on an average it is $600.
Is it worth hiring a pinterest marketing agency?
Yes, it is worth hiring any Pinterest management agency, as the ROI of Pinterest marketing is much higher than other social media marketing platforms.
