If you are a startup, you often have big goals but a small team. This means that you may not have all the necessary skills like creating content, running Google Ads, and more, especially when it comes to promoting and branding your products or services through modern methods of advertising rather than traditional methods. So what can you do about it? Well, you have a few options. Either you can hire a freelancer, someone who is good at a particular thing, or you can go with a digital marketing agency, which is like a team of experts under one roof.
Now you will be in trouble as to which one to choose. And if I say digital agency then the question in your mind will be why should I choose a digital marketing agency instead of freelancers?
Don’t be worried, I will explain each point to you in an easy way. The biggest reason to choose an agency over a freelancer is that freelancers are like experts who focus on one skill, whereas agencies are like a group of people with many different skills. So, if you need help with more than just one thing, an agency may be the way to go.
When you outsource to an agency, you are getting access to an entire team of people who are there to help you. This can save you time and money because you don’t have to worry about training someone or finding different freelancers for each task.
So, when it comes to deciding between a freelancer and a digital marketing agency, It is all about what works best for your business and your goals.
Let’s learn more about how a digital marketing service provider company is best for you compared to a freelancer.
Table of Content
What is a Digital Marketing Agency?
A digital marketing agency is a team of experts who help businesses promote themselves online. These agencies have graphic artists, web designers, content writers, social media managers, and many others who work together to ensure that any business gets more attention on the internet than its competitors.
If a business faces problems in its online promotion and does not have enough knowledge about the marketing industry then it can simply hire a digital marketing agency. These agencies provide a wide range of services that help create strategies to bring in new clients and increase sales for businesses. It works like a whole team instead of just one person for the online success of your business.
What is a Freelancer for Digital Marketing?
A freelancer for digital marketing is a person who has multiple digital marketing skills like content writing, web designing, social media management, graphics creation, and more to help businesses grow online.
Freelancers are like a one-man army, trying their best to help their clients in getting leads in sales, etc.
7 Benefits of choosing a Digital Marketing Agency over a Freelancer
If you are concerned about promoting your business online and are confused about whether to hire a digital marketing agency or work with a freelancer. Both options are good in their place, so It is important to know what works best for your specific needs and budget. Here you can see all the benefits of a digital marketing agency, and how it is better for your company than any freelancer.
Consistency in Service
When you choose a digital marketing agency instead of a freelancer, you get some features that help your business run smoothly. Agencies usually have a backup plan in case something goes wrong. If your main contact is unavailable they often have another person who can step in. Additionally, agencies are usually prepared for technical issues such as power outages or Internet problems. To ensure that your work does not get interrupted, they invest in reliable equipment. This isn’t something you’ll always find with freelancers who won’t have those resources. Therefore, with an agency, you can feel more confident that your marketing efforts will not be derailed by unexpected obstacles.
Wide range of services
One major advantage is the variety of services you get from the agencies. When you hire an agency, you are bringing on board an entire team with different skills and tools. Suppose you need to test your app on different devices. A freelancer may not have all the equipment you need, and they may charge extra to get them. But with an agency, they have access to all the latest technology at no extra charge.
If you suddenly need an expert like a performance tester, agencies can hire you without the hassle of finding and vetting someone new. It is like having a one-stop shop for all your marketing needs.
Reliability and Professionalism
Agencies usually have a team of professionals who are more reliable than freelancers. You won’t have to worry about someone suddenly disappearing from your project due to personal reasons or any emergency. Agencies have backup plans, so if one person can’t do the job, someone else can step in.
Agencies have a set schedule and work policy that they follow, unlike freelancers who may not always be as reliable. Agencies also have standards they follow to ensure quality work, whereas a freelancer’s work ethic can be difficult to monitor. And It is less likely that you’ll wake up one day to find that your agency has disappeared compared to freelancers who sometimes disappear overnight.
Confidentiality
When it comes to choosing between a digital marketing agency and a freelancer, privacy is a big deal. With a professional agency, you can trust that they will stick to the contracts they sign. They usually examine their team members and make them sign non-disclosure agreements (NDAs) to keep your project safe. They have measures in place to prevent your confidential information from leaking.
But with freelancers, It is a little riskier. Since they are often strangers, there is less guarantee that your secrets will remain secret. Also, some freelancers may not be as honest about their qualifications. This increases the possibility of your confidential information coming out.
Quality Assurance
Sometimes freelancers are not as good as they say they are. They may exaggerate their skills just to get the job. Then, when they start working, the quality will not be as good. This can be frustrating for you as a customer.
But with a professional agency, it is different. They hire skilled people and make sure those people know what they are doing.
These people usually have a lot of experience in the industry and are experts in their field.
Let’s say you hire a junior person from an agency. Even if they are new, they have backups. When things get difficult there are experienced people around to help them.
Continuous Growth
When you are choosing between a digital marketing agency and a freelancer, It is important to think about how they maintain their skills. A freelancer cannot always stay updated with the latest trends as he works alone and does not give priority to learning new things. But in a professional agency, their team members need to keep learning and improving.
Agencies often encourage their employees to obtain certifications and even reward them for learning new skills. This helps the team stay competitive and bring new ideas to the projects they work on. So, when you hire an agency, you are getting a team that is committed to growing and staying on top of industry trends, which can benefit your business.
Dedication to Projects
Freelancers often handle multiple projects at once to make more money. Suppose hiring a freelance tester who is working on multiple other projects at the same time as testing your product. It is difficult for them to give their full attention to your project and work completely.
Whereas, agencies are more reliable. You can easily check their track record and see how seriously they take their work. Also, agencies are usually there for ongoing support even after the contract ends. They will be there to fix any minor problems that arise. Whereas, freelancers move on to new projects as soon as one project is completed. So, if you need ongoing support, agencies are the way to go.
Conclusion
You can boost the growth and success of your business by choosing a digital marketing company instead of a freelancer. These agencies have all the digital marketing experts and advanced tools under one roof which makes a big difference.
These agencies are often more cost effective and efficient. So, if you want to put your best foot forward in your industry and outperform your competitors then you can hire a digital marketing agency like Geek Master instead of a freelancer. This can have a big impact on the success of your business.
But in the end, it is your decision who you want to hire as per your requirement and budget.
